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At Ogilvy Consulting we answer the brand, business and innovation questions – more and more numerous and more and more complicated – that our customers are facing.We navigate the complexity by marrying rigor and creativity, business understanding and ideation.Above all, we use the brand as a tool to build and explain the strategy, stimulate innovation, define the corporate culture and drive behavioral change.

Here are some questions we help our clients navigate :

STRATEGY

  • How to reposition my brand facing new competition ?
  • How can I structure my brand portfolio ?
  • Which markets am I legitimate to tackle ?
  • How can I translate my brand in terms of customer experience?
  • Where to find my next growth cluster ?
  • What is the best way to create partnerships or licensing contracts ?

INNOVATION

  • How can I succeed in my digital transformation ?
  • How can I react to the disruption happening in my category ?
  • Which innovation territories will generate the most value ?
  • How can I design an innovative customer experience ?
  • How can I ignite an innovation mindset within my company ?

CULTURE

  • How do I share the corporate ambition with my staff ?
  • How do I define my corporate culture ?
  • How do I manage cultural integration after an M&A ?
  • How can I turn my staff into brand vision ambassadors ?
  • How can I engage my employees and attract the best talents ?

Our offers :

STRATEGY

  • Marketing and consumer insights
  • Strategic Brand Positionning
  • Brand Architecture (M&A, Spin-off...)
  • Brand Extension
  • Brand Identity
  • Brand Experience

INNOVATION

  • Prospective & New opportunities
  • New Business model
  • New Consumer Value Proposition
  • New products and services
  • Experience Design
  • Rapid Prototyping

CULTURE

  • Employee Value Proposition
  • Employee Engagement (Brand to staff)
  • Brand Activation toolkit and training
  • Culture Defintion and Transformation
  • Content strategy and Messaging
  • Brand Governance

HOW WE ARE DIFFERENT

design_thinking

COLLABORATION

We involve all the relevant entities (marketing, sales, operations, finance, HR etc.) in the process.

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PRAGMATISM

We follow a « test & learn » approach to ensure evolutive, simple and appropriable solutions.

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OPEN SOURCE

We assign the very best resources to provide the best answer to your case : data experts, influence, architecture, design...

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LATERAL THINKING

We fuel our inspiration and creativity everywhere, not only in your category. We use behavioral sciences and oblique strategies to come up with unique solutions.