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At Ogilvy Consulting we answer the brand, business and innovation questions – more and more numerous and more and more complicated – that our customers are facing.We navigate the complexity by marrying rigor and creativity, business understanding and ideation.Above all, we use the brand as a tool to build and explain the strategy, stimulate innovation, define the corporate culture and drive behavioral change.
Here are some questions we help our clients navigate :
STRATEGY
- How to reposition my brand facing new competition ?
- How can I structure my brand portfolio ?
- Which markets am I legitimate to tackle ?
- How can I translate my brand in terms of customer experience?
- Where to find my next growth cluster ?
- What is the best way to create partnerships or licensing contracts ?
INNOVATION
- How can I succeed in my digital transformation ?
- How can I react to the disruption happening in my category ?
- Which innovation territories will generate the most value ?
- How can I design an innovative customer experience ?
- How can I ignite an innovation mindset within my company ?
CULTURE
- How do I share the corporate ambition with my staff ?
- How do I define my corporate culture ?
- How do I manage cultural integration after an M&A ?
- How can I turn my staff into brand vision ambassadors ?
- How can I engage my employees and attract the best talents ?
Our offers :
STRATEGY
- Marketing and consumer insights
- Strategic Brand Positionning
- Brand Architecture (M&A, Spin-off...)
- Brand Extension
- Brand Identity
- Brand Experience
INNOVATION
- Prospective & New opportunities
- New Business model
- New Consumer Value Proposition
- New products and services
- Experience Design
- Rapid Prototyping
CULTURE
- Employee Value Proposition
- Employee Engagement (Brand to staff)
- Brand Activation toolkit and training
- Culture Defintion and Transformation
- Content strategy and Messaging
- Brand Governance
HOW WE ARE DIFFERENT
COLLABORATION
We involve all the relevant entities (marketing, sales, operations, finance, HR etc.) in the process.
PRAGMATISM
We follow a « test & learn » approach to ensure evolutive, simple and appropriable solutions.
OPEN SOURCE
We assign the very best resources to provide the best answer to your case : data experts, influence, architecture, design...
LATERAL THINKING
We fuel our inspiration and creativity everywhere, not only in your category. We use behavioral sciences and oblique strategies to come up with unique solutions.