Graduated from the Ecole Supérieure de Commerce de Paris, one of the leading business schools in France, Benoit started his career at Ogilvy&Mather Paris in 1987 where he navigated among Client Service, New Business and Strategic Planning. He was appointed Managing Director of the Agency in 2006 and together with Chris Garbutt, his creative partner, he accelerated the digital shift of the agency developing renowned brand content work and social campaigns for clients such as Perrier, IBM, Coke Zero or Google.
Under his leadership, Paris consolidated its position as the 3rd hub of the Ogilvy network, making it one of the leading creative agencies in the world.
Benoit’s passion the power of ideas brought him to lead the Behavioral Economics practice in Paris : a unique combination of behavioral science and creativity to develop brand new solutions for changing people’s behaviors.
With his team, he created and launched for Nestlé a major initiative against childhood obesity and malnutrition, United For Healthier Kids, in markets such as Mexico, the Philippines, Brazil, Panama, Ecuador or the Middle East. Other Behavioral Economics projects include the Bill and Melinda Gates Foundation effort to reduce stunting, awareness campaign against gambling addiction for FDJ (national lottery), as well as other initiatives for SNCF and Pierre Fabre.