Claire first started as a strategic planner for an advertising agency (Ogilvy & Mather), then for a media agency (Startcom MediaVest Group), and eventually for a data marketing firm (Publicis Eto). She closely worked with global clients such as Netflix, Coca-Cola, Mondelez, Nestea, Mars and Procter & Gamble, to help them design their brand platform, their advertising strategy and address their media investment challenges.
Willing to leverage her creative and analytical skills for solving the toughest questions companies and their management face, she joined Ogilvy as a brand strategist. Since then, she thrives on designing business and brand strategies, innovative experiences, products and services for clients from a broad array of categories: hospitality, luxury, finance, FMCG, health, retail…Passionate about prospective and the study of societal dynamics, she often gives keynote speeches to top management, focusing on the topic of Millennials and how important it is to take them into account when designing strategies.
She graduated from Sciences Po Lille with a Master’s degree in Communications & Organizations. She also did research in Literature and Culture at the University of Ottawa in Canada.