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EUGÉNIE MENTRÉ

ANALYST

After experiences in corporate communications at Publicis Groupe and strategic planning at Publicis Chile, where she worked for Nestlé, Scotiabank, Movistar, McDonald's and L'Oréal, Eugénie joined OgilvyRED Conseil as an Analyst to work up the value chain, on brand issues.

Convinced that the brand must be a driving force of corporate strategy, Eugenie worked on issues of (re)positioning, customer experience innovation and corporate culture for French and international actors in the hotel and food industry, banking, finance and retail sectors.

Eugenie graduated from CELSA-Paris IV Sorbonne with a Master's degree in Brand and Advertising. She wrote a master’s thesis on the implications of man-machine interface for brands and consumers. Eugénie also spent a semester at PUC (Pontificia Universidad Católica de Chile, Santiago) in branding, consumer behavior and improvisational theater.