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LAURENCE VARDAXOGLOU

BEHAVIOR CONSULTANT

After completing his Master's degree in Economics and Psychology at the Sorbonne, Laurence joined Ogilvy Paris in 2017 as the first recruit dedicated to developing the agency's behavioural science offer. Today, Laurence works on several behaviour change projects for the Gates Foundation, SNCF, Keolis and Bouygues Immobilier.

A graduate of the London School of Economics and Political Science with a degree in Philosophy and Economics, it was there that Laurence developed an interest in behavioural economics when the teaching of the field was still in its infancy. Laurence started his career in the Media Planning departments at Mindshare then Mediacom in London, working predominately on the extensive Coca-Cola portfolio as well as the UK government Home Office. Alongside his studies in Paris and before joining Ogilvy, Laurence was working as an international Strategic Planner at independent agency Select World, specializing in beauty brands mostly inside the Coty group.

Laurence is also an external consultant of the Economics and Psychology Master’s programme at the Sorbonne, and acts as the thesis supervisor for one of the current students.