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LÉO BRUAND

ANALYST

Leo joined Ogilvy Consulting as an Analyst after a Master degree in Social and Human Sciences. He is now putting this expertise at the service of business, brand and innovation strategy.

Passionate about the behavioural sciences and its concrete applications, Léo has accompanied SNCF in several behaviour change projects, from exploration to ideation to experimentation. The challenges: to reduce public urination at la Gare des Mureaux, to improve the flow of passenger at la Gare Montparnasse, etc.

On the part of brand strategy, Léo also has several experiences in branding and innovation. For example, supporting an Open Innovation player in the transformation of its activities by creating a brand platform.
At the crossroads of his research activities and his interest in Behavioural Sciences, Léo is currently writing a research paper in partnership with Ogilvy Consulting and the SNCF, on the intervention tested at Les Mureaux station. A success! An 88% reduction in public urination over a 3-month test period.

Léo is graduate of the Sorbonne with a Masters in Economics and Psychology, and holds a degree in economics from the University of Poitiers and the University of Warsaw.