Curious, adventurous and science-fiction enthusiast, Maxime enjoys breaking new grounds above anything else. He first got the consulting fever while working on the international development of a technology and management consultancy. But it really is within the creative agency Fred & Farid Paris that he got to understand what made creative consulting so different. There, he started is career as a business & brand consultant for HP, Société Générale and Pulco, that he supported on corporate strategy, digital and brand positioning challenges. He also managed innovation and design thinking projects for B2B (Tereos / Beghin-Say Group) and FMCG (Spontex / You) clients.
Convinced that the brand is a powerful strategic tool to address all kinds of corporate challenges - from M&A to HR and innovation - Maxime decided to join OgilvyRED. Since then, he works on branding, innovation and business modeling issues for major organizations in the retail, banking and hospitality/tourism sectors.
Maxime spent one year studying at UCSB (University California, Santa Barbara), and holds a Master’s Degree in Finance & Strategy from Sciences Po Paris.