Sysnav was a small start-up founded by an engineer from the military that had developed a cutting-edge technology for navigation and geo-tracking in extreme environments, like underground or in the mountains. Because they had realized that in 20% of the cases, traditional GPS resulted ineffective or not precise enough.
In 2014, Sysnav founder came to us with a tough question: “Today, my only client is the French Defense sector; how can I become autonomous and conquer new markets?”
It was clear that Sysnav needed to appeal to other clients who could benefit from its technology. But we also understood that to trigger growth, Sysnav had to shift from a complex technology to a market-oriented product.
But to do that, we had to determine a positioning that would relevantly answer the needs of Sysnav potential targets: organizations involved in missions and activities so critical they did not admit any inaccuracy or minor dysfunction.
This is why we positioned Sysnav as the ultimate partner for all the « critical moments », those crucial situations when organizations want to be 100% sure they get the right information so they can take key decisions. We then formalized selling propositions that would trigger interest on each targeted sector: medical, mining, rail transportation, civil engineering.
Because we identified that applied research expertise was a structuring axis and a key driver of choice on Sysnav markets, we decided to create Sysnav Lab, an integrated design department that engineers applied technologies in collaboration with most prominent French scientific research centers.
Eventually, we developed Sysnav’s brand and product architecture in order to match market needs, as well as its brand identity and message matrix.
Sysnav has received the TR35 Massachusetts Institute of Technology Innovation Prize in 2014.
Sysnav is today considered as one of the most innovative French company and has signed deals with many private and public institutions, such as Safran, Alstom, Thales, Airbus, Parrot or the Atomic Energy Commision.